BrightStyle Ltd. needed a reliable ecommerce translation service to launch a website in France and Germany. They wanted to test AI-powered translations against professional human translators to determine which approach would best engage local consumers and drive sales.
We provided industry-specific translators for an optimised workflow and multilingual SEO strategies to achieve 100% accuracy and culturalisation.
Our work significantly boosted conversions and customer trust. It helped us win a long-term contract with BrightStyle Ltd.
The Case Study Covers:
✔ Challenges faced by BrightStyle Ltd.
✔ Solutions provided by Translations.co.uk
✔ Success achieved through our partnership
“We initially considered AI translation as a cost-effective solution, but human translation adds significant value in terms of engagement and sales. Our customers felt more connected to the content, and this directly impacted our revenue. The investment in professional translation services was well worth it.”
Client Background
BrightStyle Ltd. is a UK-based online fashion retailer wanting to launch website into European countries, specifically France and Germany. They trade in fashionable, high-quality clothing and accessories, targeting fashion-conscious consumers.
To have a successful launch in France and Germany, they needed accurate, SEO-optimised, and culturally relevant translations for:
✔ Product specifications and product descriptions.
✔ Website navigation and checkout.
✔ Marketing materials and promotional content.
✔ Customer support communications.
They needed a reliable e-commerce translation service to provide high-quality, engaging, accurate, and culturally sensitive translations that would maintain brand consistency, enhance customer experience, and drive sales.
Challenges
🚨 BrightStyle Ltd. needed translations into two new markets (French and German) to keep their brand consistent.
🚨 AI-powered translations were fast and cheap but not culturally accurate.
🚨 Poorly translated content could harm SEO rankings and reduce customer trust.
🚨 E-commerce success depended on localised product descriptions and engaging marketing copy.
Solution
✔ Expert Translators – We used native French and German translators with e-commerce and fashion retail expertise.
✔ AI vs Human Translation A/B Testing – Parallel website versions comparing AI-powered vs human translations were tested on engagement and conversions.
✔ SEO Optimisation – Human translators created keyword-rich content to meet local search trends.
✔ Cultural Adaptation – Product names, descriptions, and marketing materials were adapted to local tastes.
✔ Quality Assurance & Testing – All translations were thoroughly checked to maintain accuracy and voice.
Results
✅ 27% Higher Conversion Rate – The human-translated website outperformed the AI-translated one.
✅ 35% Lower Bounce Rate – Users engaged more with culturally adapted content.
✅ 18% Higher SEO Ranking – Optimised translations helped BrightStyle rank higher in local search engines.
✅ 80% Customer Preference for Human Translation – Customers found human translations clearer and more relatable.
✅ Long-Term Partnership Secured – BrightStyle Ltd. signed an exclusive contract for future translation work.
Conclusion
This case study indicates the strength of human-driven translations in the e-commerce industry. While AI-powered translation software offers speed and cost-effectiveness, human expertise guarantees cultural accuracy, SEO performance, and an enhanced customer experience.
By combining native translators, optimised workflows, and SEO best practices, Translations.co.uk helped BrightStyle Ltd. penetrate the French and German markets successfully. They now believe in Translations.co.uk as their sole partner for multilingual e-commerce translations.