Marketing Brochure Localisation and Desktop Publishing for a Tech Company

To maintain a polished and professional image across international markets, marketing materials must be flawlessly adapted, not just translated. This requires a specialized skill set known as Desktop Publishing (DTP), which ensures that documents retain their original design integrity, no matter the language. The following case study details how our integrated translation and DTP services enabled a UK-based tech firm to successfully launch its marketing brochures across Europe, delivering a consistent brand experience and achieving immediate impact.

Client Name: InnoTech Dynamics Ltd.

Industry: Software and Technology Solutions

Location: United Kingdom

The Case Study Covers:

• How InnoTech Dynamics Ltd., a UK-based software company, successfully localised their technical marketing brochures for the European market.
• How our comprehensive solutions helped them achieve the measurable results, and the overall impact on the client’s European product launch.

Client Background

InnoTech Dynamics Ltd., a UK-based software and technology solutions company with 300 employees, was preparing to launch a cutting-edge cloud collaboration software across Europe. To support this launch, they required culturally localised brochures in German, French, and Spanish to maintain brand consistency and effectively communicate technical features to diverse European audiences.

Challenges

• The original English brochure and the translated text lengths varied, requiring layout adjustments without compromising the original design’s integrity.
• The brochures had to be print-ready with a polished, professional look.
• Coordinating between translation and design teams introduced logistical complexities.

Solutions

• We took full responsibility for the workflow, including translation, layout adjustment, and desktop publishing.
• The brochure design was recreated in Adobe InDesign to preserve brand aesthetics across languages.
• Experts managed text resizing, image repositioning, and style consistency to accommodate different languages.
• Delivered print-ready PDFs compliant with European printing standards, ready for distribution.

Results

• The client successfully launched localised brochures throughout Europe on schedule.
• Sales teams experienced improved engagement thanks to culturally tailored marketing materials.
• The client valued the seamless coordination and convenience of having a single service provider managing the entire process.