Luxury Retailer’s Seamless Entry into High-Growth European Markets

GO THROUGH OUR CASE STUDY

"

Aura Lux, a prestigious British luxury retailer, sought to expand into European markets with a seamless digital experience. They needed a partner who could preserve their brand’s elegance, heritage, and sophisticated voice while localising content. We worked with Aura Lux to ensure their brand message resonated with European consumers, providing a culturally relevant and consistent online presence.

View Resources

Client Testimonial

“Aura Lux’s successful entry into the European market was made possible by Translations.co.uk. Their team understood our luxury brand, delivering translations that captured our identity and resonated with our audience. This partnership was key to our successful launch.”

— Isabella Rossi, Head of International Marketing, Aura Lux



Challenges

Aura Lux faced multiple challenges, including preserving its luxurious brand voice in translations, localising high-volume content for various languages, and adapting messaging to fit regional cultural preferences. Additionally, seamless integration into their e-commerce platform was essential for consistency across markets.



Solution

We implemented a bespoke solution focused on transcreation, ensuring content maintained the brand’s emotional and stylistic integrity. Our dedicated luxury linguists collaborated with Aura Lux to develop a style guide for consistency, and agile project management ensured timely delivery across all markets.



Translation Process

Our multi-stage process included transcreation to maintain emotional resonance, followed by rigorous editing and proofreading to ensure brand consistency and accuracy. The content was integrated into Aura Lux’s platform, and a final quality assurance check was performed to ensure a seamless user experience and functionality.



Result

Aura Lux’s European launch was successful, with increased engagement—25% more time on page and a 15% reduction in bounce rates. Customer feedback highlighted the brand’s authentic, localised feel, leading to higher customer loyalty and a significant boost in online sales during the first two quarters.

Conclusion

This partnership demonstrates that successful global expansion for luxury brands requires more than translation—it requires cultural understanding and brand sensitivity. By entrusting us with their content, Aura Lux entered competitive European markets without compromising their prestigious identity, driving growth and success because of our website translation services.