App Localisation Service | Boost Downloads & Global Engagement
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What Is App Localisation?
Our specialised app localisation service goes beyond translation. It is a process of adapting where we fine-tune the entire interface and functionality of your app according to the users’ specific linguistic, cultural, and usability needs in different target markets.
Our dedicated localisation engineers collaborate with app developers on every aspect of your application, from UI elements in Figma or Adobe XD like navigation buttons, graphics, features, and in-app content to app store descriptions, region-specific marketing materials and beyond, which match the specific preferences and expectations of end users.
Regarding what should be localised in an app, our approach covers strategic design alterations, including:
Translating or transcreating textual content
Text expansion or contraction (from language to language)
Visual element (images, logos and icons) replacement
Changing the colour scheme
Colloquialisms, idioms and glossary management
Support for CI/CD workflows
Pricing, currency conversions, and the local purchase process
App Store and Google Play Store listings
Contact us today for the app localisation services UK!
Why Is App Localisation Important?
This isn’t just about the words on the screen; mobile app localisation yields impressive ROI, helping you meet the ultimate business goals, including:
Enter New Markets
From selling products, publishing mobile games, offering SaaS, to delivering great content to your fanbase, we ensure that it’s just as easy for users in your new target region to use as it is in your native home market.
Unlock Global Visibility
Our app internationalisation and localisation services boost your app store listing discoverability, guaranteeing your app is accessible and appealing to people around the world for ultimate global success.
Boost App Engagement
The performance of localised apps is 120% better than that of those that aren’t. Users like to use apps tailored to their preferences and needs. This is a key factor in user experience and can increase engagement and loyalty.
More App Downloads
Research suggests that app store titles in the local language can boost app downloads by up to 38%. Investing in localisation means your share of the market dramatically increases, and so do your revenue streams.
Need expert guidance on app localisation and translation services?
The ROI of Global App Localisation: Data & Impact
|
Key Metric |
Data-Driven Impact |
Strategic Business Outcome |
|
Global Revenue Capture |
69% of all app revenue is generated outside North America. |
Stop leaving the majority of your potential income on the table by targeting global spenders. |
|
User Acquisition (ASO) |
Localised app store metadata and titles can increase downloads by 38%. |
Lower your Cost Per Acquisition (CPA) by being discoverable in the user's native language. |
|
Platform Performance |
Localised apps consistently perform 120% better in terms of engagement than non-localised versions. |
Drive long-term retention and higher Lifetime Value (LTV) through a native-feeling experience. |
|
Technical Efficiency |
Resolving localisation bugs and layout breaks during the design phase is 10x more cost-effective than fixing them after release. |
Protect your development budget and maintain a stable, professional brand image from Day 1. |
|
Market Scalability |
Global app downloads are projected to surpass 347 billion by 2030. |
Future-proof your business by scaling into the world's fastest-growing digital marketplaces. |
|
High-Value Markets |
China alone accounts for 40% of global mobile app spending. |
Unlock massive revenue streams in high-yield regions through precision-engineered cultural adaptation. |
Mobile App Localisation Service for All Application Types
Want to dominate the global market? Our app and software localisation is built to deliver a seamless, high-quality service, giving you the edge over your competitors. We work with all types of applications, including:
Native App Localisation
Whether you need iOS app localisation using Xcode or Android app localisation via Android Studio, our team is ready to collaborate with the in-house developer team during each stage of app development.
Hybrid or Cross-platform App Localisation
Want to deploy your cross-platform apps across multiple app stores? We use solutions like web internationalisation, JSON translation, and native device locale detection.
Progressive Web Apps Localisation
Scale your reach with our end-to-end PWA localisation and multilingual IT support. From UI translation to technical manifest adaptation and service worker caching, we handle the complexity.
Looking for a bespoke localisation solution for your custom app development project? Contact us today and speak about your personal requirements.
Supported Resource Formats for App Localisation
Our App localisation service supports various resource formats, including:
Android
strings.xml, plurals.xml
iOS
.strings, .stringsdict, XLIFF
ARB (Application Resource Bundle)
JSON
CSV, Scriptable Objects
PO files (Gettext)
ICU messages
App Localisation Services for All Industries and Sectors
We are an experienced app localisation company and are committed to supporting various technical stacks, such as Firebase, across different sectors, including:
Finance & Banking
Building a fintech platform or digital wallet for global users? We address complex financial terminology and regulatory nuances so that your app offers a trustworthy experience.
Daily Utilities
Developing weather widgets or smart calculators? We adapt utility apps to become user-friendly and deliver accurate and region-specific at-a-glance info, units, and date formats.
Health & Fitness
We localise wellness apps or meditation platforms to scale workout programmes and diet plans. Work with us to make your content culturally relevant and linguistically precise.
E-Commerce & Retail
Want to enter the international e-commerce sector by building a robust app like Amazon? Hire our localisation experts to adapt your global app for an international target audience.
Social Media & Communication
Want to launch something like WhatsApp or X in the international app market? We can help adapt your app to capture the attention of your target user base.
Entertainment & Gaming
Need localisation support for OTT apps like Netflix, an audio streaming app like Spotify or an interactive 3D game like BGMI? We specialise in IT translation and localisation across languages.
Our specialisation is not limited to these sectors. We will be more than happy to serve you with unique projects, irrespective of your niche and industry.
Professional App Localisation and Translation across 200+ Languages
Japanese
Arabic
German
French
Spanish
Portuguese
Why Choose Our App Localisation Agency in the UKA
Meeting ISO Quality Standards
Compliant with ISO 27001 for information security. All code strings are tested for quality assurance. We apply terminology management to ensure consistency in the branding across the globe.
Team of Tech Linguists
Our professional translation and localisation company has an exclusive team of experts for your project. We employ translators, editors, software experts, and localisation specialists. These experts work together to make the international launch successful.
Quick Market Launch
Using the app localisation best practices, we make it quick and easy for you to reach global audiences through efficient workflows. Our process ensures a fast turnaround. We get you to new markets ahead of schedule.
Round-the-Clock Help
Client support is available 24/7, in all time zones, with our global team. Urgent updates and technical requests can be made at any time of the day. Call us anytime your development team needs help.
End-to-End Data Privacy
With digital security assurance, your sensitive source code will be safely handled. All information is protected as per our strict privacy policy. Confidentiality and security are maintained throughout the process.
Long-term Collaboration
We offer continuous localisation and translation support to clients who have collaborated with us on app development — for technical updates, future market launches, and connecting with new audiences.
How Do You Manage Multilingual App Content? Tools and Techniques
To ensure a seamless transition between languages, we utilise advanced Translation Management Systems (TMS) and cloud-based platforms. These tools act as a centralised hub, allowing our linguists and your developers to collaborate in real-time. By automating the workflow, we eliminate manual file handling, which significantly reduces the risk of coding errors and speeds up your time-to-market.
A vital part of our continuous localisation pipelines is a thorough explanation of app string externalisation techniques for multiple languages. We guide your team on how to move hard-coded text into separate resource files (such as .json, .xml, or .strings). This technique ensures that your application’s logic remains untouched while the display text is easily swapped for different global markets.
Also, our native linguists with software localisation experience use translation memory optimisation for terminology governance and in-context linguistic QA.
Beyond simple file management, we employ technical strategies such as:
API Integrations
Connecting directly to your repository via GitHub, GitLab, or Bitbucket for a continuous localisation cycle.
Pseudo-Localisation
Testing your UI layout with dummy text to identify potential spacing or alignment issues before the final translation.
Translation Memory
Building a custom database of your brand’s terminology to ensure consistency and lower costs on future updates.
Our approach combines these high-tech tools with human expertise to make managing global content as simple as managing your original source language. Contact our website translation and app localisation service to manage your multilingual content.
Our Approach to Localisation Engineering
With a profound understanding of the technical architecture of modern apps, our developers and localisation experts ensure your app engineering remains stable and scalable in every language.
String Extraction
Hard-coded text is moved out of your source files and turned into manageable resource formats.
String Freezing
We implement string freezing protocols to lock source text at the right stage of development. This prevents costly rework.
Placeholder Preservation
With placeholder preservation, we protect your code’s integrity, preventing UI crashes and errors.
Our careful engineering localisation, and technical translation ensure your code remains clean while allowing linguists to work safely without touching your core logic.
Our App Localisation QA Process
App Store Localisation: Optimising for Conversion
Beyond the app itself, your storefront is your first impression. We refine every element of your listing to ensure high conversion rates and visibility through targeted App Store Optimisation (ASO).
App Title & Subtitle
Keywords & Metadata
Promotional Text
Screenshots & Video Captions
Reviews & Engagement
A/B Testing
How Does App Localisation Work? – Our 5 Step Workflow
Our localisation process is aimed at ensuring maximum technical precision in the user interface development process whilst maintaining high-quality and accurate translation in different languages:
Step 1: Discovery call
Describe the work required and inform the team of objectives and goals.
Step 2: Quote + Timeline
We will evaluate your needs and provide you with a quote within 2 hours.
Step 3: Linguist Matching
Then our native localisation specialists will start working on your project.
Step 4: QA + Review
For QA, a translator, a software specialist, and a native localisation expert will check thoroughly.
Step 5: Delivery + Support
After delivery, if you have concerns or needs, don’t hesitate to reach out.
Frequently Asked Questions on Global App Localisation
What is the difference between app translation and localisation?
Understanding app localisation vs translation is key to choosing the right service and reducing overhead expenses. App translation means converting the in-app content from the native language to the preferred language of the target user market. Localisation adapts the entire experience that an app delivers according to the target audience’s cultural preferences, habitual needs and usability requirements. It focuses on all aspects of UI elements and marketing materials for an international product launch in different app stores.
Should I localise my app before launch?
While it is highly recommended to localise your app before launch for a ready-to-market presentation, you can also do it during the growth phase as a continuous updating process in a gradual market launch.
How do you localise Flutter apps?
To localise a Flutter application, our localisation experts and app developers use Flutter’s official flutter_localizations package alongside Application Resource Bundle (.arb) files. We generate strongly typed, auto-updating Dart classes with translated files with this native system.
Can you localise apps without source code?
Yes, we can. By editing compiled resource files, using binary patching and deploying proxy-based machine translation tools, our team can localise apps without access to the original source code.
Do you work with GitHub Actions?
Yes! We work with GitHub actions to automate the process of the CI/CD pipeline optimisation, including translating, updating, and language syncing. Our experts automatically detect text changes, reducing human labour for manual string copy-pasting, and send the changes directly to external translation platforms and AI models. This effectively helps to open pull requests with updated localised files.
How to choose an app localisation company in the United Kingdom?
Choose a provider that has a track record of localising your specific types of mobile application in your target regions with language experts for the app’s content translation. Also, make sure they have a transparent and clear communication system to discuss all aspects of the app localisation process. Reputable providers offer fair and reasonable packages with continuous development support throughout the growth cycle.
Can you localise Firebase strings?
Yes, we can localise Firebase strings. Our experts have hands-on experience in using built-in support for native messaging features, cloud services, and remote configuration tools.
Do you support OTA updates?
Yes! Our agile development workflows support over-the-air (OTA) updates. No need to resubmit to app stores; instantly update app strings and translation fixes or updates on iOS and Android.
How do you test RTL languages?
For languages like Arabic or Hebrew, we test RTL (right-to-left) testing by checking:
- Layout mirroring
- Bidirectional text handling
- Directional UI elements
Our experts also employ pseudo-localisation and use layout verification through native speaker reviews for testing these systems.
Can localisation improve App Store rankings?
Yes! By localising your app, you can see an improvement in app store ranking due to better discoverability and visibility.